Display Skills of Metal Display Tower 

On the one hand, the increase of metal display tower space of imported food will increase the category of products. On the other hand, the improvement of the location and display mode of imported food shelves will also improve sales performance. Sales will improve when we occupy the end of the shelf close to adult traffic. According to the research results, in a series of test shops, it can be found that products are moved from the middle of the shelf to both ends of the shelf without changing the shelf size. The results show that the average shopper in the supermarket stays in front of a 2-meter long shelf for 2 seconds.

The following points should be paid attention to in commodity display:

(1) Vertical display of the same brand. "Light up and heavy down" should be displayed with one or fewer specifications as far as possible. Avoid losing the overall visual impact per unit area of multi specification display. Many stores operate vertical display, which is beneficial to this requirement.

(2) Centralized display. Products with many categories are often weakened by the market, classified display, and lose the effect of overall publicity. We should strive for a centralized display in the independent exhibition area to highlight the comprehensive strength of the brand.

(3) End shelf display. Most of them are single specification products. The selection should be based on the principle of customer orientation.

(4) Horizontal display in the middle of the shelf. The best display position is about 45 ° downward. Strive for the best horizontal position to place the main products. Special promotion of new products and other tasks can use this position to promote

(5) Full display. Keep the shelf full of products to avoid competing for products occupying the display position when the product is short of goods. At the same time, we should pay attention to the principle of first in first out to avoid unnecessary products with long lead time.

In addition, with the support of good display and advertising, appropriate price reduction and advertising promotion can also achieve the best sales volume. When the rest of the food is promoted, impulse consumption will become planned consumption.

Of course, consumers still have a lot of shopping habits to take advantage of. As long as we carefully observe and scientifically analyze, we can find the rules. If we take advantage of this potential, we can also have unexpected effects