Display Methods of Metal Display Tower
 Oct 15, 2020|View:763

Commodity display is an important work in supermarkets. A good display can improve the image of the whole store. What are the display methods of metal display tower in the supermarket?

1. Metal tray display, so-called tray display, is to cut off the upper part of the packaging box of some non-transparent packaging goods (such as a full box of drinks, beer, condiments, etc.) and cut the bottom of the packing box

As a tray of goods display, to highlight a promotional effect of commodity packaging. Tray display is actually evolved from the form of a neat display. What it creates is also a sense of abundance in quantity. The only difference with the neat display is that the pallet display is not to stack the goods one by one after taking out of the cartons but to stimulate the consumers' eyes by stacking them in the whole box.

This kind of display mode is very convenient to operate. It can not only reduce the labor cost and speed up the display of goods, but also stimulate the whole purchase of customers to a certain extent. The location of this kind of tray display is usually selected at the entrance and exit.

metal display tower

2. Metal end display is an important strategic fortress position for most suppliers. For the store, the end not only determines the sales volume of the store but also shows the image of the store "window".

Therefore, the quality of the end display is the main aspect related to the image of the supermarket. After all, from the geographical location of the terminal in the store, it often occupies the area with the largest number of customers and the highest frequency of round-trip; from the perspective of consumers, customers can see the goods of the display space from three directions. Therefore, it has always been the place for many businesses to compete, and it is the most important place to promote the sales of products. In addition, the design and connection between end frames can also play the role of "baton", continuously guiding customers to move towards the next hot consumption area. The main function of the end shelf is to promote the special price and new products of some influential brands. Therefore, in terms of the configuration of end display products, on the one hand, most stores will choose those special products with great brand influence, on the other hand, they will choose new products with certain popularity and high profits.

3. When shopping in a shopping mall, customers will see a metal display tower that was originally neat, and suddenly a part was artificially raised. Out of the instinct of self-protection, customers often pay special attention to this prominent part. Therefore, the products displayed on the outstanding objects naturally get the special attention of customers. This form of display is a prominent display. The specific operation method is that the goods are placed in baskets, cars, boxes, storage baskets, or protruding extension plates (the partition board at the bottom of the shelf can be moved freely) and displayed beside the relevant commodities for sale. Its main purpose is to break the monotony, induce, and attract customers. The prominent display position is usually in front of the central display shelf, and the special display is placed prominently. This kind of display often needs to match with the conventional shelf to achieve the effect of highlighting but not messy.

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